Hi it’s me, Mo. Remember when I used to blog all the time? Well, I’m back and I’m ready to “write about it.” But first, some explanation.
I’ve been thinking A LOT about how I should use this blog. A space that started as a body positivity blog, and eventually morphed into a personal blog where I tried to write about love and relationships among other things.
“Post a blog” has been an unchecked box on my ever-growing to-do list for months now…
By day, I’m a marketer. I’ve done everything from event planning, content writing, marketing strategy, research, branding, etc. And not to toot my own horn or anything but I have successfully helped brands and individuals craft their story. So it killed me that I didn’t have a clear sense of what my brand was. After all, I’m a marketer! I should be able to easily brand myself and seamlessly tell my own story right?!
You can imagine my frustration. My subscribers are counting on me* to get some content out there and I haven’t posted in 6 months. Truthfully, I was frustrated that I couldn’t find a blogging niche. My brand was confused. I thought I found clarity when my blog transformed from +The Plus to Morgan Raeshel Short but after I switched it up on myself I was at a loss for what I was supposed to write about.
I did a lot of research, joined multiple blogging communities and consulted many successful bloggers to try to help me understand where I wanted this blog to go. All of them said the same thing – you have to find your niche if you want to be successful! You can’t be all things to all people! Write about one topic and stay focused on just that!
My entire life I’ve had too many interests. I’m all over the place. And as I grow older, more single**, and put more “new years resolutions” into place, my interests are only expanding.
So here I am with this website and this confused brand that doesn’t know what it wants to be. Plus I have all of these interests I want to write about, but no idea how they work into the personal brand I’ve built. And what do I conclude? Brace yourself marketers, you ain’t going to like this..
I’m saying screw it. To heck with target audience profiling, brand strategy, email lists, subscription pushes, affiliation links and the rest of it!
Success for this particular part of me isn’t about monetizing this blog, getting thousands of readers, or even about building a cohesive brand. The most success I can get out of this blog is to make it my escape again.
Whether it’s about a new relationship, womanhood, friendship, a dumb meme, a coffee shop I ventured into, a funky restaurant I tried, or whatever’s weighing on my emotional heart, I’m back and I’m here to write about it.
Also a couple life updates for all 11 of my readers. First, in December I started a new gig downtown Minneapolis as a Content Specialist where I write about B2B eCommerce. It’s challenging as heck, but good for me no doubt. Also I’ve been recording my dreams like a damn hippie and I love it. I think I might be able to write a book about it someday. Speaking of books, I’ve been reading a book a month this year and I’m loving it. *plug alert* Maybe my next blog will be about some of the ones I’ve read so far? And perhaps my biggest life update for you all, is that I’m an emerging poet, featured on Instagram by avoicefromfaraway, thegreyscene, theliteralscript, bymepoetry and heartofpoets.
So here I am, back at it again to write blogs. Consider this wearing my heart on my face. I’d say sleeve but honestly I’m going to throw it all out there.
Whatever it may be, I’m going to write about it.
*lol I’m just kidding, but thank you for subscribing, caring and having patience with me for the past 6 months while I figured out what to do next
**I just mean that as more and more people are pairing up and I’m moving into my late 20s, I feel very very aware of my singlehood and I don’t sense a change in it coming any time soon. I’m happy though. And yes, I’ve tried “that dating app”